Step 1: Recognise the Shift in Audience Demographics
By 2026, more than 68 % of UK teens own a smartphone capable of running high‑end mobile games. That figure eclipses the 55 % who own a dedicated console.
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By 2026, more than 68 % of UK teens own a smartphone capable of running high‑end mobile games. That figure eclipses the 55 % who own a dedicated console.